How The Internet Changes Direct Marketing from Top to Bottom
- Topics:
- Direct Marketing
- Tags:
- AccuLeads,
- Advertising & Promotion,
- Direct Marketing,
- Internet,
- Marketing,
- Marketing Research,
- Sales,
- Sales Channel
- Source:
- AccuLeads
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Overview: The author of this article says that any business that does not have a web site - and is not prepared to sell on one - is going to get left behind. It also explains how the Internet changes direct marketing from top to bottom like introducing new web-based direct marketing tools, using traditional media, selling beyond price etc.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Jan 2003 | Pages: 8
