A Penny (or maybe a car) for Your Thoughts: Should You Use Incentives to Get People To Fill Out Online Surveys

Topics:
Incentives and Compensation
Tags:
AccuLeads,
Car,
Incentive,
Marketing,
Marketing Research,
Sales,
Sales Force Management,
Survey
Source:
AccuLeads

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Overview: This article says that offering incentives such as money or gifts is a good idea to encourage people to fill out online surveys. It also explains some strategies that are useful for incentives like making sure that the incentive is appropriate, relevant surveys are more important than incentives etc. More and more marketers, brand and product managers and market researchers are using online surveys and it is now accepted as one of the fastest and most cost efficient ways to elicit and analyze key feedback for product and service strategies.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2003 | Pages: 5

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