Getting Channels Right

Topics:
e-Business and e-Commerce
Tags:
Channel,
Human Resources,
Leader,
Leadership,
Management,
Performance Management,
PRTM,
Workforce Management
Source:
PRTM

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Overview: The author of this article says that the top quartile of performers, based on financial and operating performance measures, were classified as leaders, and the bottom quartile as trailers. Leaders' channel strategies consistently include such key elements as branding within the channel and matching channel, product, and market segments. It also presents numerous other findings in text, tables, and charts.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Size: 9KB | Date: Jan 2000

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