At What Price?Guidelines for a Customer-Focused Pricing Strategy

Topics:
Pricing and Margins
Tags:
KhiMetrics,
Marketing,
Marketing Research,
Pricing,
Pricing Strategy,
Retail
Source:
KhiMetrics

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Overview: An article of this author says to develop an optimal pricing strategy, a retailer must be able to distinguish between "price-sensitive" items - frequently shopped/purchased or heavily advertised items such as milk, and paper which are not readily known or recognized. Read on to know more.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 22KB | Date: Jan 2003 | Pages: 1

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