Going Global with Geolocation

Topics:
Direct Marketing,
International Marketing,
Internet Advertising,
Marketing Communications
Tags:
Channel Management,
Management,
Marketing,
Quova Inc.,
Sales,
Sales Strategy,
Strategy
Source:
Quova

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Overview: Written by acclaimed author and industry expert John Yunker of Byte Level Research, this 16-page white paper:

  • Explains how geolocation uses a Web visitor's IP address to identify their physical location
  • Demonstrates how you can tailor your Web content to your visitors' specific needs — use their language; tailor your messages; serve local advertising; quote local prices
  • Explores how geolocation can improve click-through, reduce drop-off rates, increase loyalty and increase sales

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Date: Oct 2008 | Pages: 16

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