Five Quick Tips For Creating Conversations Salespeople Will Use
- Source:
- SalesVantage.com
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Overview: As technology companies focus their salespeople to sell "Higher in the organization," whiteboard conversations can serve a critical role in ensuring early executive-level discussions are targeted and meaningful. But to be successful, these sales aids must be developed to consider the needs of both the presenter and his/her audience. And, like all marketing and enablement tools, they must be launched with instructions for use, monitored for acceptance, measured for results, and modified as market needs dictate.
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Format: HTML | Date: Apr 2007 | Pages: 3
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