Key Account Management: Shortcomings And Limitations

Topics:
Account Management
Tags:
Account Management,
HELIUM,
Sales,
Sales Channel,
Sales Force Management
Source:
HELIUM

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Overview: Key Account Management is one of the four components of customer relationship management along with customer lifetime value, customer portfolio analysis and the relationship lifecycle. Key Account Management is defined as an appropriate relationship management mechanism that utilizes the value of trust in business relationships to achieve functioning relationships with the customers.

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Format: HTML | Date: Jan 2008 | Pages: 1

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