What Is A SWOT Analysis And How Can I Use It?
- Topics:
- Strategic Analysis
- Tags:
- Analysis,
- HELIUM,
- Human Resource Management (HRM),
- Marketing,
- Marketing Research,
- Organization,
- Swot analysis
- Source:
- HELIUM
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Overview: SWOT (Strengths, Weakness, Opportunities, Threats) analysis is a framework in situational analysis to review an organization's strategy. It is straightforward yet powerful in giving insights into current and potential issues of an organization. Basically, it comprises of external and internal analysis. Internal analysis is the assessment of organization's current (tangible and intangible) resources such as, financial capital, technical expertise, skilled employees, experienced managers, capabilities (what an organization can do) including marketing, manufacturing, information systems, human resource management, activities and culture.
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Format: HTML | Date: Jan 2008
