Food Industry Revises Child Marketing Policy
- Topics:
- Food and Beverage
- Source:
- Associated Content
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Overview: The Council of Better Business Bureaus and the National Advertising Review Council have just devised two ways to reform the food industry markets to children. The first project is the Children's Food and Beverage Advertising Initiative. It will push the message given to children to the healthier side dietary continuum. The second measure from the Council Of Better Business Bureaus (CBBB) and National Advertising Review Council (NARC) was the approval of revisions to the Self Regulatory Guidelines for Children's Advertising, which was created by the Child Advertising Review Unit. As a result of the new guidelines, several things will be changing in order to encourage healthier living among American Children.
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Format: HTML | Date: Jan 2007
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