Modern Marketing Jobs Stress Mind Over Matter
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Overview: Any proper marketing job will quickly teach you the value of knowing your consumer's mind. You'll begin by understanding market segmentation, and proper market segmentation begins with a psychographic analysis of the market. You probably know that lifestyle, the major psychographic category, keeps changing its pattern consistently with time. This fact forces marketers to tailor their marketing strategies accordingly.
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Format: PDF | Size: 114KB | Date: Nov 2007 | Pages: 2
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