Action Strategies Of An Effective Marketing Manager

Topics:
Marketing Strategy,
Sales - Marketing Job Descriptions
Tags:
EmploymentCrossing,
Management,
Marketing,
Marketing Research,
Strategy
Source:
EmploymentCrossing

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Overview: Marketing strategy is "The art of coordinating the means (money, human resources, and materials) to achieve the ends (profit, customer satisfaction, and company growth) as defined by company policy and objectives." Marketing strategy is divided into three levels: higher-level strategy; mid-level strategy; lower-level strategy. The action strategies followed by an effective manager to develop a successful marketing plan.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 132KB | Date: Nov 2007 | Pages: 2

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