Market Segmentation - Starting With The Basics

Topics:
Positioning and Segmentation,
Strategic Planning Process
Tags:
Analysis,
Basics,
Center For Simplified Strategic Planning,
Management,
Market-segmentation,
Marketing,
Marketing Research,
Team,
Team Management
Source:
Center for Simplified Strategic Planning

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Overview: The basics of Strategic Planning can be misunderstood by those who need to determine what they are and how they apply to the overall development of your strategic plans. On one hand, some teams will overlook the importance of carefully defining the market segments so they can obtain the best analysis of how they and their customers do business. On the other extreme, some teams make the analysis somewhat more complicated than is necessary.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2008 | Pages: 2

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