Ten Frequently Asked Questions About The Mission Statement

Topics:
Mission and Vision
Tags:
Birnbaum Associates,
Mission Statement
Source:
Birnbaum Associates

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Overview: A mission statement is a short, succinct statement declaring what business you're in and who your customer is. The mission statement has two dimensions... first, it includes an "Internal" dimension... that is, it describes the products or services you offer and the functions you perform in providing that product or service to your customer. Second, it includes an external dimension as well. That is, it is also descriptive of the market... it identifies the customer and the fundamental reason the customer elects to buy you product or service. Thus the mission statement is a succinct declaration which captures the very essence of your enterprise - your relationship with your customer.

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Format: HTML | Date: Jan 2008 | Pages: 3

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