Strategic Planning Mission - Vision - Values

Topics:
Mission and Vision,
Strategic Planning Process
Tags:
Birnbaum Associates,
Management,
Strategic Planning,
Strategy,
Vision
Source:
Birnbaum Associates

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Overview: Your Mission Statement describes what business you're in and who your customer is. As such, it captures the very essence of your enterprise - its relationship with its customer. Vision is not true in the present, but only in the future. Your strategy team will need to develop a compelling vision of the future. Both the Mission Statement and Vision Statement "Reside in a sea of values." That's because your company's values influence "Everything".

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Format: HTML | Date: Jan 2008 | Pages: 3

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