Know Thy Market Segment's Price Response
- Topics:
- Positioning and Segmentation
- Tags:
- Business Operations,
- Technology Evaluation Centers,
- Pricing,
- Price,
- Outsourcing & Subcontracting,
- Outsourcing,
- Mergers & Acquisitions,
- Marketing Research,
- Marketing,
- It Operations,
- ...
- Source:
- Technology Evaluation Centers
Vendor Registration: required
Overview: Most companies have thus far done almost everything in their power to cut costs - from outsourcing Information Technology (IT) departments, indirect material cutbacks, streamlining, restructuring, and layoffs, to limiting employee travel and whatnot. But there has long been another side to the profitability equation that often goes unexplored: pricing the last citadel of hunch, instinct, or guesswork in businesses. For the record, price is the collection of monetary and business terms (including applied discounts and rebates) that are assigned to the acquisition of a good or service. In its broadest definition, price includes much more than the "List price" of an offering. Price is the monetary measure of the value assigned by a customer to a good or service.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: May 2007
