TechRepublic Resource Guide: A firsthand look at successful CRM implementation

Topics:
Business Process Management,
CRM,
Information Technology Strategy,
Project Management
Tags:
Advertising & Promotion,
CRM,
Customer Relationship Management (CRM),
Enterprise Software,
Marketing,
Software,
TechRepublic Inc.
Source:
TechRepublic

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Overview: CRM has become a key business paradigm for organizations seeking to cultivate and expand their customer relationships, but many implementations fail because of misconceptions and unrealistic expectations. Here's a look at the other side of the coin: a successful CRM implementation.

Download this TechRepublic Resource Guide for a firsthand look at a CRM success story.

Inside CRMNote: This premium editorial content is underwritten by Inside CRM. The registration information you provide will be shared with the sponsor.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Date: Jul 2008 | Pages: 7

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