Helping Consumers Navigate The ECommerce Forest: Nine Design Tips To Help Turn Browsers Into Buyers

Topics:
e-Business and e-Commerce,
Internet Market Research
Tags:
E-business,
E-business/E-Commerce,
Internet,
Purchase,
Web Browser,
Web Site,
Web Site Development,
Web Technology
Source:
Website Marketing Plan .com

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Overview: It's easy for consumers to get lost in the dense information forest of eCommerce if they have to find their own way through. Maintaining a structured system of "Buy paths" is critical to successfully closing the sale. From any starting point, there are two paths. One is the optimal path of going direct to a buy page to make the purchase. The other is a long, winding trail with many detours along the way. Set a customer on this path and more likely than not the purchase will be abandoned.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2008 | Pages: 4

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