Innovation At Risk
- Topics:
- Innovation,
- Risk Analysis and Management
- Source:
- McGraw-Hill Companies
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Overview: Business management trends follow an interesting pattern - they track economic cycles. When times are good, the focus is on growth, creativity, and innovation. As the economy slows, attention turns to cost-cutting, productivity, and process control. Psychologically, this makes sense. Humans are programmed to hoard resources in uncertain environments - it's how our ancestors survived the ice age. This cyclical pattern suggests managers believe profitable growth is impossible in a sluggish economy, so they focus on bottom line management until times improve. But profitable growth is exactly what successful innovation delivers.
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Format: HTML | Date: Feb 2008
