ECommerce Usability: The Homepage Interview

Topics:
e-Business and e-Commerce,
Internet Market Research,
Search Engine Optimization
Tags:
E-business,
Home Page,
Internet,
Web Site Development,
Web Technology
Source:
Self SEO

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Overview: It's easy to overlook important information that your website visitors may need when they first arrive to your homepage. While landing pages are helpful in guiding searchers to your site, eventually even these folks will find themselves on your homepage. Everyone has the same basic questions. These questions revolve around Who, Where, What, When, Why and How. Answering them is fun, and not as obvious as you might believe. Using them as guides for credibility, trust, persuasiveness and desirability is an added bonus for your overall conversion rates. Don't settle for a brief welcome statement that offers no guidance or spark of interest. This paper explains six points which can help you add some zing.

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Format: HTML | Date: Oct 2006 | Pages: 5

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