5 Ways To Encourage Impulse Purchases With Online Marketing

Topics:
e-Business and e-Commerce,
Internet Market Research
Tags:
Internet,
Key,
Marketing,
Marketing Research,
Web Site,
Web Site Development,
Web Technology,
WebSite Marketing Plan.com
Source:
WebSite Marketing Plan.com

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Overview: This paper explains 5 ways to encourage impulse purchases with online marketing: demonstrate an impressive, relevant feature; try to "Time it right"; make it easy; give an enticingly presented discount; "Keeping up with the joneses". The ability to get people to "Live in the moment" is one key to a successful impulse purchase demonstration. The salesperson has a lot to do with it, of course. Repetition of an incredible, attractive feature, however, is the key as well.

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Format: HTML | Date: Jan 2008 | Pages: 4

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