Where Value Hides: Knowing Your Strategic Market Position Or, When Wanting To Be Number One Or Two

Topics:
Positioning and Segmentation
Tags:
Business Unit,
University Of Western Ontario
Source:
University of Western Ontario

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Overview: Increase the overall Strategic Market Position for your business unit or company and you will increase your ability to achieve higher profitability and growth, and unlock hidden value. On the other hand, organizations that fail to recognize and act on their Strategic Market Position may be at risk. First, however, you must know what Strategic Market Position is and how to use it.

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Format: HTML | Date: Mar 2007

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