With New CRM Solution, Distributor Improves Productivity and Customer Satisfaction

Topics:
Account Management,
Advancing the Sales Cycle,
CRM,
Marketing Strategy,
Sales Force Design
Tags:
Advertising & Promotion,
Noble Trade,
Microsoft Corp.,
Marketing,
Enterprise Software,
Customer Satisfaction,
Customer Relationship Management (CRM),
CRM Solution,
CRM,
Software
Source:
Microsoft

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Overview: Noble Trade is a wholesale distributor of plumbing, heating, and industrial materials. Employees at 22 locations serve the needs of residential, commercial, and industrial contractors. The company lacked a comprehensive CRM tool that would allow employees to keep a close eye on business relationships. Customer data resided with individuals in their heads, Rolodexes, and files. And while corporate systems collected and hosted critical client product-purchase history, account profiles and customer activity history was being lost. To address these challenges, managers selected Microsoft Dynamics™ CRM Online as the company's CRM solution.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: WORD | Date: Apr 2008

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