EIU Report: Operational Excellence: Enabling Sustained Growth - Spotlight on the Americas
- Tags:
- Excellence,
- Marketing,
- Marketing Research,
- SAP AG,
- Survey
- Source:
- SAP
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Overview: In a survey completed in January 2008, the Economist Intelligence Unit (EIU) surveyed operational, financial, IT, and sales and marketing executives around the world on the role of operational excellence in their business strategies. The survey yielded 946 responses from mid-sized companies with annual revenues of $20m-$500m. This paper is based on their responses as well as follow-up interviews with senior executives in the region.
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Format: PDF | Date: May 2008 | Pages: 18




