Catalyst Reports: Fundamentals Of Mobile Marketing

Topics:
Brand Strategy,
Marketing Communications
Tags:
Advertising & Promotion,
Cisco Catalyst,
Marketing,
Mobile,
Mobile Marketing
Source:
Catalyst SF

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Overview: This white paper is intended to provide an overview of the mobile marketing options available to marketers today. It is designed for the person who wants an entry level perspective on the platform. The paper discusses mobile terminology; the basics of how to think about marketing; mobile statistics; and mobile marketing options. Ultimately, this paper is meant as a starting point in the pursuit for greater understanding of emerging media options, in this case mobile. Reading this will provide some idea of how to proceed to explore digital marketing for the brand.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Size: 506KB | Date: Apr 2008 | Pages: 24

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