Teachers Association Turns to Centralized Data Repository to Improve Member Service

Topics:
Account Management,
Assessment,
CRM,
Marketing Strategy,
Sales Force Design
Tags:
Advertising & Promotion,
California Teachers Association,
CRM,
Customer Relationship Management (CRM),
Enterprise Software,
Marketing,
Microsoft Corp.,
Software
Source:
Microsoft Tips

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Overview: The California Teachers Association (CTA) serves 350,000 members. It provides a full range of offerings, including the improvement of teaching conditions, representation in the political arena, insurance, and education-oriented publications. The California Teachers Association (CTA) relies on a complex and highly integrated IT environment to capture and manipulate data. CTA wanted to add a customer relationship management solution to better support its members. After exploring several alternatives, CTA chose to deploy Microsoft Dynamics CRM.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Apr 2008

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