Yankee Group: Software as a Service Dramatically Improves CRM Success

Topics:
Account Management,
Advancing the Sales Cycle,
Business Process Management,
CRM,
Operational Change Management
Tags:
Advertising & Promotion,
Software-as-a-service,
Software As A Service (SaaS),
Software,
Sales Strategy,
Sales,
Oracle Corp.,
On-demand,
Marketing,
Enterprise Software,
...
Source:
Oracle

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Sponsored by
Oracle

Overview: This Yankee Group report uncovers the voice of enterprise users so that companies can buck the CRM failure rate with a clear understanding of how new on-demand services and technologies can overcome user reluctance and ensure sales success.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: PDF | Date: Feb 2008 | Pages: 8

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