Blackblot Crafting Market Requirements

Topics:
Positioning and Segmentation,
Usability
Tags:
Blackblot,
Market Requirement
Source:
Blackblot

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Overview: Crafting market requirements is arguably the most important step of the product planning process, after uncovering the market problem. Identifying and articulating market requirements is a task owned by the product planner, who records them in a document aptly named the "Market Requirements Document" (also known as the MRD). Writing market requirements is in part an art form, and this paper focuses on demystifying the task of crafting quality market requirements using a comprehensive and structured methodology, called the "Blackblot Procedural Requirements Management Model".

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Format: PDF | Size: 194KB | Date: Mar 2008 | Pages: 15


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