Creating A Climate For Innovation
- Topics:
- Innovation
- Source:
- Leadership Advantage
FREE Registration is required
Overview: "The business enterprise has two, and only two, basic functions: marketing and innovation. It is not necessary for a business to grow bigger; but it is necessary that it constantly grow better." An enterprise, whether a business or any other institution, that does not innovate will not survive long. And management that does not learn to innovate and foster creativity will not last long. Business and every other organization nowadays have to be designed for change as the norm and must create change rather than react to it. Innovation is the means by which the entrepreneur creates new wealth-producing resources. It also enables existing resources to have enhanced potential for creating wealth.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Jan 2007 | Pages: 4




