State Of The Industry: What Retailers Need To Know About The Future Of The Online Photo Market

Topics:
Internet Advertising,
Internet Market Research,
Marketing Strategy
Tags:
Industry,
Online Photo,
Photograph,
Retail,
Retail Company,
Tripod
Source:
Tripod Ventures

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Overview: In the past few years there has been a significant shift in the camera and photo market. For nearly 25 years, growth in this market was relatively flat, with nominal year-over-year movement. However, the explosion in digital camera purchases, the growth of social media and the expansion of a new category of retail - photo merchandise - have significantly changed the landscape, causing many retailers to scramble to keep pace. This paper will explore the challenges retailers face in this rapidly evolving market. It will look at the current state of the industry, rising market trends, and the key challenges retailers face as they adapt to this changing market. It will also address key market opportunities to help retailers choose the best technology.

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Format: PDF | Size: 180KB | Date: Jan 2008 | Pages: 12

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