Timbre: The First Fully Integrated Podcast Marketing Solution For Business

Topics:
Internet Advertising,
Internet Market Research,
Marketing Strategy
Source:
single throw

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Overview: Advertisers have depended on the recorded marketing message since the earliest days of soap-sponsored radio dramas. They started with smooth voices, adding music and sound effects along the way. When Television (TV) came along, they added pictures. Still, until the Podcast was developed, no marketing medium had been able to successfully integrate the creative power of Radio advertising, with the natural syndication potential of the Internet. Podcasting is the perfect marketing medium to reach and connect with a new "On-demand" society. No matter the content, the audience always determines the schedule.

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Format: PDF | Size: 516KB | Date: Oct 2006 | Pages: 9

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