Adverts That Work
- Topics:
- Marketing Strategy,
- Retail Advertising
- Source:
- Amicable Business Coaching
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Overview: The marketing golden rules of AIDA mean Attention, Interest, Desire And Action. This is very useful when designing your advertising, think when constructing a piece of work are you fulfilling the rules. When dealing with the headline make sure it is very attractive to the customer, not what you think is relevant but a headline which from market research if possible you know will appeal directly to your customer. So in order to achieve that goal you will be looking at true customer benefits as opposed to just describing the product or service.
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Format: HTML | Date: Dec 2007 | Pages: 2
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