CRM: Operationalising The Strategic Tool

Topics:
CRM,
Software tips
Tags:
AllWays DESiGNS,
CRM,
Marketing,
Marketing Research,
Tool
Source:
AllWays DESiGNS

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Overview: Intensifying competition, declining market share, deregulations, smarter and more demanding customers armed with more information and more buying choices than ever before are the realities of nowadays' competitive world in this backdrop, Customer Relationship Management has been recognized as a new marketing paradigm and is emerging as the core marketing activity for business operating in fiercely competitive environment. On an average, business spends six times more to acquire customers than they do to keep them. The practice of relationship marketing has the potential to improve marketing has the potential to improve marketing productivity through improved marketing efficiency and effectiveness.

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Format: HTML | Date: Dec 2007 | Pages: 5

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