CRM - A Strategic Approach For Organization Wide Implementation
- Topics:
- CRM,
- Software tips
- Tags:
- Advertising & Promotion,
- AllWays DESiGNS,
- CRM,
- Customer Relationship Management (CRM),
- Enterprise Software,
- Marketing,
- Software
- Source:
- AllWays DESiGNS
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Overview: "The last thing any business would want to face, in an increasingly electronic and mobile global marketplace, is an alienated, impersonal, quirky, fickle, unpredictable and rootless customer-base. A uniquely personalized and intimate rapport and long-lasting loyalty, repeat-business and valued relationship on the other hand, that is mutually beneficial and rewarding, is what most enterprises are after these days." CRM (Customer Relations Management) has been perceived as a company- wide business strategy to reduce costs and increase profitability by solidifying customer loyalty. True CRM combines information from all sources of data within an organization (and if appropriate, from out side the organization) to give one holistic view of each customer.
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Format: HTML | Date: Dec 2007 | Pages: 6
