The Misery of Marketing: Realism Instead of Idealism

Topics:
Competitive Pricing,
Marketing Strategy,
Pricing Strategy
Tags:
HSM,
Marketing,
Marketing Research,
Transportation
Source:
HSM

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Overview: Are customer satisfaction, the fulfilment of customer expectations, customer proximity and total customer orientation not the goals of marketing? Does marketing not mean that the whole company should be steered by the market, or in other words by the customer? Yet there is such a thing as taking this maxim too literally, as illustrated in the case of a large transportation company.

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Format: PDF | Date: Feb 2008 | Pages: 2

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