Why Include Mobile Marketing Within Your Strategy?

Topics:
Marketing Strategy,
Telemarketing
Tags:
Advertisement,
Advertising & Promotion,
iMedia Communications,
Marketing,
Mobile,
Mobile Marketing,
Strategy
Source:
iMedia Communications

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Overview: According to research companies, national and international press, mobile advertising and marketing is 'The next big thing', and they are hailing the mobile phone as the gateway to the next advertising promised land. Advertising on mobile devices has been a relatively tiny proportion of the marketing mix for major corporations. For those in the know, mobile advertising and marketing is set to outstrip not only online but also traditional media including billboards, print, radio and television.

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Format: HTML | Date: Nov 2007

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