Microsite Mania - Stop The Madness!
- Tags:
- Advertising & Promotion,
- Sales Force Management,
- Sales,
- Public Relations,
- Marketing,
- iMedia Communications,
- Corporate Communications,
- Branding,
- Brand,
- Agency,
- ...
- Source:
- iMedia Communications
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Overview: Advertising agencies are building brand experiences, sales promotions houses do games to drive in-store trial, Public Relations (PR) agencies are building blogger outreach toolkits and DM agencies launch campaign microsites driving name acquisition and conversion to sales. The message has been heard - everyone realises digital marketing is important and everyone is proposing a microsite as part of their work. The problem is that websites are persistent. After the campaign has grown old and both the clients and the agencies moved on, the microsite remains.
(Is this item miscategorized? Does it need more tags? Let us know.)
Format: HTML | Date: Aug 2007
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