Affiliate Marketers Take Lessons From Media Agencies

Topics:
Marketing Strategy,
Online branding
Tags:
Affiliate,
Agency,
iMedia Communications,
Marketing,
Marketing Research,
Media,
Merchant
Source:
iMedia Communications

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Overview: This paper explains six key learnings that affiliate marketers should consider when running and securing affiliate programmes - to ensure maximum returns: an understanding of how marketing functions operate and how merchants work is essential; affiliate marketers need to act as a filter between merchants and affiliates; tailored reporting for Super affiliates is a good way to build rapport and keep your merchants on the top affiliate sites; think outside the box by assisting affiliates with more innovative ways of driving traffic to their sites - go beyond banners and buttons; offer affiliate programmes as part of the wider marketing mix. Get involved in the marketing process; online branding is a huge task.

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Format: HTML | Date: Aug 2007

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