How Better Display Ad Targeting Is Changing Internet Advertising
- Source:
- iMedia Communications
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Overview: Around the world, Internet advertising is experiencing significant upheaval as technologies emerge, companies consolidate and ad budgets shift. A major reason for this overall growth is that display ad targeting has improved and is driving results that are equal to search marketing. The biggest game changer has been behavioural targeting. Rather than traditional "Contextual" targeting, which makes projections about where a certain audience is likely to be browsing online, or demographic/psychographic targeting that projects the topics, goods or services they might be interested in, behavioural targeting actually tracks demonstrated preferences and actions and uses this information to target the right ads to the right people at the right time.
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Format: HTML | Date: Aug 2007
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