How Can Agencies Actually Begin To Tackle Their Problems?
- Topics:
- Direct Marketing,
- Marketing Strategy
- Tags:
- Advertising & Promotion,
- Agency,
- Human Resources,
- iMedia Communications,
- Marketing,
- Talent,
- Workforce Management
- Source:
- iMedia Communications
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Overview: This paper explains problems of agencies actually begin to tackle: what the heck is a successful agency going to look like in five years time? making it entertaining! The future of great creative will have to be about delivering entertainment to people; the talent headache: how to find great staff, keep them happy and ensure you keep them!; striding confidently into a changing, digitised world.
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Format: HTML | Date: Dec 2007
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