The Past, Present And Future Of Behavioural Targeting

Topics:
Internet Advertising,
Marketing Strategy
Tags:
iMedia Communications,
U.S.
Source:
iMedia Communications

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Overview: As the digital revolution continues to evolve, we're seeing a model of online advertising that is running a marathon on one continent and now sprinting on another. Behavioural targeting has come a long way in the United States (U.S.) in the past four years, but the rapid growth across Europe (and even in South Africa), is proving that a technology can be seamlessly integrated at the local, national and international levels without batting an eye. The maturation of behavioural targeting in these places is not surprising when we break down the advancement of this technology.

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Format: HTML | Date: Oct 2007

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