6 Steps To Penetrate Japan's Online Landscape

Topics:
Internet Advertising,
Internet Market Research,
Marketing Strategy
Tags:
Branding,
iMedia Communications,
Internet,
Japan,
Marketing,
Web Site,
Web Site Development,
Web Technology
Source:
iMedia Communications

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Overview: Winning over Japan's online consumers is not without challenges. It's even harder for foreign marketers. With the right strategy, however, you can tap into this multi-million dollar pie. This paper explains few things to consider when implementing an internet marketing programme in Japan: starting with your website, one of the most common problems is that of the copy; a key challenge with localisation is creating a local presence to support the website; Japanese think in yen, so if you are pricing in another currency, you are immediately creating a barrier to purchase; and as a new company with little brand awareness in Japan, you will need to post detailed information about your company on your website in a conventional Japanese format.

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Format: HTML | Date: Nov 2007

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