What Makes Or Breaks Landing Pages

Topics:
Internet Advertising,
Internet Market Research,
Marketing Strategy
Tags:
Advertiser,
Campaign,
iMedia Communications,
Marketing,
Marketing Research
Source:
iMedia Communications

FREE Registration is required

Overview: For many advertisers, launching successful online efforts can be a very daunting and intimidating task. Landing page optimisation is a very important first step for any online marketing effort that is often overlooked. This paper highlights some key points and tricks to help get an online campaign started on the right foot and maximise its chance for success from the very start. A common early mistake for new advertisers is trying to do too much with the landing page. Your home page is often not a good online campaign landing page because it is too broad and tries to be too much for too many different people.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Jan 2008

People who downloaded this item also downloaded

Tools & Templates Marketing Planning Workbook
White Paper Search Marketing Benchmark Guide 2008
Case Study Asyst Technologies Reaps Benefits Of Paperless Product Development
White Paper IT Value Mapping: A Quantitative Approach to Maximize Returns on IT Investments
White Paper Effective ROI - A Guide for Decision Makers

Top results from Internet Advertising

White Paper Overcoming IP Telephony Performance Issues in a Converged Network
White Paper The Essential Guide: Real-Time High Availability for Exchange - Replicate Exchange Data for Improved Resiliency
Webcast Live Webcast: Web Attacks: How Hackers Create and Spread Malware
White Paper Enterprise and Web 2.0 application support in a modern mainframe environment
White Paper It's All About the Salesperson: Taking Advantage of Web 2.0

» View all Internet Advertising listings

advertisement
advertisement
  • Click Here
  • Click Here
  • Click Here
advertisement

Returning users: Log In Here!

Already registered on BNET, TechRepublic, or ZDNet? Simply log in.

Free Membership: Sign Up Now!

Sign up for a free membership today and get instant and unlimited access to one of the largest databases of white papers, webcasts, and casestudies anywhere. Your FREE membership allows you to:

  • Download an unlimited amount of content, including classic and current white papers, case studies, webcasts and more
  • Track content on your chosen topics of interest
  • Receive targeted email alerts when your favorite content is added
  • Save content for future reading
  • Receive our member newsletter

When you register to access this directory, you become a member of BNET. In addition, you allow us to share your information with companies that produce products or services featured in the library--so that such companies may contact you with information and offers regarding their products and services. This enables us to keep the library a free service. As a directory registrant, you will receive a complimentary subscription to the BNET member newsletter, The BNET Report. You can unsubscribe from this newsletter at any time. By clicking the Sign up button, you indicate that you agree to our Terms and Conditions and have read and understand our Privacy Policy (updated).