China's Affiliate Marketing Woes

Topics:
International Marketing,
Internet Market Research,
Marketing Strategy
Tags:
Channel,
China,
Finance,
Free Trade,
iMedia Communications,
Marketing,
Marketing Research
Source:
iMedia Communications

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Overview: The affiliate channel might just be the way to cut through Western-Asian cultural barriers in online marketing, especially in China. A major disconnect that exists in many of the Asian markets is that, while there is huge potential for the affiliate channel in Asia, there is a dearth of big brands working through this channel. Some factors that contribute to the dearth of online success are obvious, and they are not restricted to online conditions. One of the factors is the undervaluation of the Chinese Yuan, which results in a trade imbalance between China and the West because of the cheaper currency and less attractive exchange rate for the Chinese consumer.

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Format: HTML | Date: Nov 2007

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