Harnessing The Power Of Contextual Advertising Networks

Topics:
Internet Advertising,
Internet Market Research,
Marketing Strategy
Tags:
Advertising & Promotion,
Contextual Advertising,
iMedia Communications,
Marketing,
Pay-per-click Advertising
Source:
iMedia Communications

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Overview: This paper explains about delivering truly effective contextual Pay-Per-Click ads. As the Pay-Per-Click Ad market continues to mature, the ways in which the ad channel is perceived and used also evolve. There are two particular areas that are currently major talking points: firstly, how Pay-Per-Click is being increasingly used as a branding tool and secondly, how advertisers can start to more effectively tap into the contextual Pay-Per-Click networks. In the present market, referring to Pay-Per-Click advertising as 'Search marketing' simply doesn't paint the complete picture.

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Format: HTML | Date: Aug 2007

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