Driving Loyalty Through Great Service And Dynamic Content

Topics:
Internet Market Research,
Marketing Strategy,
Retail Advertising
Tags:
Dynamic Content,
Search,
Retail Company,
Retail,
Merchant,
Marketing Research,
Marketing,
Internet,
iMedia Communications,
Web Site Development
Source:
iMedia Communications

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Overview: This paper explains Straight-talking tips for retailers on how to maximise the most from the customers visiting your site: creative concepts; online marketing; integrated approach online and offline; website; SEO (Search Engine Optimisation or natural search); paid search; navigation; start a community. One of the ways to encourage loyalty is by publishing a retailer rating (customer certification) in connection with the merchant offer on your website. The merchant rating is carried out through a customer survey displayed only to the merchant's customers after they have completed a purchase, and it evaluates the customers' views on the retailer's buying process and the subsequent delivery process.

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Format: HTML | Date: Jan 2008

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