It's Not Rocket Science - It's Only Behavioural Targeting

Topics:
Internet Advertising,
Marketing Strategy
Tags:
Advertiser,
iMedia Communications,
User Data
Source:
iMedia Communications

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Overview: This paper explains we are talking here about using behavioural targeting to make online advertising campaigns more effective. This paper explains few points about behavioural targeting: behavioural targeting for advertisers; how does it work?; collecting user data; qualifying user data; defining segments; reporting campaigns; why this matters to advertisers; making it easier for advertisers.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Oct 2007

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