Can Metrics Catch Up With Media Technologies' Rapid Growth?

Topics:
Internet Advertising,
Marketing Strategy
Tags:
Advertising & Promotion,
Agency,
Analytics,
Finance,
Financial Planning,
iMedia Communications,
Marketing,
Media Technology,
Metrics
Source:
iMedia Communications

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Overview: The author shares his predications on the advancement of digital metrics in 2008, while advocating greater involvement from all in metrics' development. Advertisers will need a new Agency Of Record (AOR) - a single agency responsible for coordinating efforts across all agencies of a specific client - soon. This will be an analytics AOR. Most of the newer analytics tools for emerging media technologies come with convenient dashboards for reporting. The more traditional tools such as third party ad servers need to play catch-up in this arena. As stated above, the new emerging media technologies all have their own aspects that need measurement. In addition, there needs to be some work to map these measurements back to "Traditional web" metrics.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Feb 2008

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