Let Your Creativity Shine When Creating Audience Segments

Topics:
Internet Advertising,
Marketing Strategy
Tags:
Advertising & Promotion,
Audience,
iMedia Communications,
Marketing
Source:
iMedia Communications

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Overview: It can be fun to get creative with your behavioural targeting! Do it well and you'll find even the hardest-to-reach audiences successfully. The worst thing someone can do is build a weak audience segment, so it really becomes a case where the publisher and agency need to think creatively about how to build that audience. But have no fear! It's fun to be creative, and when done correctly, creative behavioural targeting is extremely effective. This paper explains some tips for how to define those hard-to-find audiences.

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Format: HTML | Date: Sep 2007

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