Widget Marketing - Sure Hype We Get It Right!

Topics:
Internet Advertising,
Internet Market Research,
Marketing Strategy
Tags:
Advertisement,
Branding,
Corporate Communications,
iMedia Communications,
Marketing,
Widgets
Source:
iMedia Communications

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Overview: Widgets are the first format that allows advertisers to participate in conversations online in a way that is engaging, impactful and - significantly - scaleable. Unlike most forms of video and mobile and display advertising, widgets swim with the prevailing current, not against it. And they offer perhaps the least fettered creative palette of any ad format as well, limited only by a brand's own positioning.

(Is this item miscategorized? Does it need more tags? Let us know.)

Format: HTML | Date: Nov 2007

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