How To Extract Value From Consumers - Great Affiliate Marketing For Retailers

Topics:
Internet Advertising,
Marketing Strategy,
Retail Advertising
Tags:
iMedia Communications,
Marketing,
Marketing Research,
Retail
Source:
iMedia Communications

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Overview: This paper explains affiliate marketing like: Return On Investment (ROI) is king; working with your affiliate partners; providing best in class search marketing tools; the right product at the right commission; defending your brand; and content, content, content! Affiliate marketing has been widely adopted by retailers globally - the value of United Kingdom (UK) sales generated from the affiliate channel is estimated to be £2.16 billion in 2006, a growth of 60% year on year.

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Format: HTML | Date: Aug 2007

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